About us

Abracadabra is the fastest growing lingerie accessory brand in New Zealand.

Vivian Morrison launched the Abracadabra backless bra and enhancers seven years ago and it has been a huge success for girls and women at school balls, weddings, shows, everyday wear and many other events.

She has an MBA degree from Massey University and has a passion for her new lingerie products.

Her sales of the accessories, designed to enhance the female figure, have soared.

Abracadabra aims to be the No.1 brand in the self-adhesive bra and special lingerie accessories in New Zealand and Australia.

Stocked by 150 leading retailers like Smith & Cautheys, Farmers and many other lingerie and bridal boutiques, Abracadabra has been regarded by many as “best kept secrets” and must have for your wardrobe. They give woman the confidence and poise to step out in style!

Abracadabra is in a league of it's own; surpassing competitors with quality, innovation and longevity.

• Well known for bust shaping and cleavage enhancement, the original Abracadabra backless strapless bras are a favourite for women of all ages. Whether you want a little lift - or a lot, there are over 5 products to enhance cleavage from, one - to a generous two cup sizes. Products are re-usable and washable.

• Other ranges include durable - reusable foot cushions and bra extenders and of course, those little things to enhance your look and style like nipple covers and clear straps.

• Relied on by stylists and celebrities and you! Abracadabra is a wonderful gift for the women in your life, for weddings, birthdays and any occasion where you want to simply feel at your best.

• Our customer service team is always ready and waiting to help all our clients. Whatever your need, Abracadabra is always at hand helping you look and feel fabulous!

    Mission Statement:

    Our mission is to supply top quality lingerie accessories to all women, while granting them the confidence to look fabulous on every occasion.

   Products:

    Silicone bra enhancers, magic inserts, lite self-adhesive bras, seamless strapless bras, nipple covers, push up pads, comfy straps, fashion tapes, bra extenders and more to come soon.

Visit our facebook page to win great prizes, receive specials offers and join fun conversations at http://www.facebook.com/abracadabrastyle

The Abracadabra team
Abracadabra – A little magic for you!
info@abracadabra.co.nz