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About Us

Vivian Zhong and her team launched the Abracadabra seven years ago and it has been a huge success for girls and women at school balls, weddings, parties and many other events.

Vivian is a New Zealand businesswoman with a passion for providing top-quality bras and accessories for women.

Abracadabra collection allows women to wear her favorite fashions with style, ease and comfort. They have been regarded by many as "best kept secrets" and must-have for your wardrobe. They give woman the confidence and poise to step out in style! Must-have for special occasions such as school balls, weddings, parties or any events!

Abracadabra differences:

compared to other invisible silicone or backless bras on the market, we only use very high quality natural medical grade silicone gel. We have strict quality control right from the material sourcing to the finished products on the shelf. Our products are partly handmade and the designs are unique to us. They will stay on for hours. Most importantly they create sexy cleavage. You are guaranteed to pull it out all the time!

Abracadabra bras and lingerie solutions are New Zealand designed for the global market, tried and tested by many and stocked by 170 leading fashion retailers around the world.

Our mission is to supply top quality invisible bras and accessories to all women, while granting them the confidence to look fabulous on any occasion.

The Abracadabra team

Abracadabra Fashions Ltd prides itself on delivering quality products to its customers and end users and we always value your feedback.